Introduction

Bing is a web search engine owned and operated by Microsoft.It provides a variety of search services,
including web, video, image and map search products.It is developed using ASP.NET.

Google Web Search is a web search engine developed by Google. It is the most-used search engine on the
World Wide Web,handling more than three billion searches each day.

With Microsoft's new Bing search engine , there has been a close competition of it with Google.

Let's have a close look at each.

Bing vs Google

The main difference is in the algorithms used for ranking each website.

PageRank (PR) is an algorithm used by Google Search to rank websites in their search engine results.
It works by counting the number and quality of links to a page to determine a rough estimate of how important the website is.
It is the first algorithm that was used by the company, and is the best-known.
Bing uses click through rate (CTR) in their ranking algorithm.

Advantages of Bing over Google

1.One of the most well-known advantages of Bing is the image search, offering sharper and higher quality images in the results page.
Bing was also the first to introduce the ‘infinite scroll’ to evade the need to painfully click through the various pages of image results.
Bing maintains the advantage when it comes to filters. Unlike in Google, you can search for different image layouts – tall,
wide or square.

2.Bing have great display features which is reflected in their video search results.Presented as a grid of thumbnails,
users can watch videos without even leaving the SERPs.

3.Bing works by awarding you points every time you search. These points can be redeemed for a whole variety of outlets,
from Starbucks to Amazon and everything in between.Google doesn’t pay you, Bing does.

4.When it comes to social media integration with the SERPs, Bing is better than Google. With more access to social data,
Bing results feature trending news from social media in the news search results.

Advantages of Google over Bing

1.Search engines are usually judged by the relevance of their results. When it comes to relevance between Bing and Google,
tough queries set Google apart.A long, difficult query is more likely to yield relevant results in Google Search than Bing.
Google searches it relatively faster than Bing.

2.Those looking for the best Web-based e-mail service will find it easily on google search engine. Google's e-mail service delivers full
integration with the company's online Web services.

3.The search giant has made it clear with each revision to its service that it wants people to get to its home page,
type in a query and get to their destination as quickly as possible.It helps to
cut down on the load on Google and it also improves the experience for the user.

For the most part traffic gauges and positions depend on the perusing conduct of individuals in the worldwide information on board as a matter of course. The rank is computed utilizing an exclusive system that consolidates a site’s normal of every day remarkable guests and its number of online visits in the special guest and online visits is positioned #1

Presently let’s take a gander at which all highlights Alexa may use to decide this:

Step #1. Recognize extraordinary online activities that show client engagement

Estimating web occasions expects advertisers to track data points that are like online visits, yet mirror the web 2.0 intuitiveness. Begin by taking gander at the web 2.0 highlights on your website and after that recognize the one of a kind occasion that mirror a client’s conduct once they start communicating with those highlights.

Common web 2.0 occasions include:

·         Comments on blog entry

·         RSS nourish memberships

·         Slideshow of flash video introduction sees

·         Update to wiki page

·         Panning or zooming in on a guide or picture

·         Image, video or sound document transfers of client created content

·         Creating a blend or modified item in a plan wizard

·         Clicking catches to buy in to an offering or access a printable form of a page

Step #2. Make a measurements to guest movement

Since clients will take part in various web 2.0 occasions when going to a webpage, Alexa require a framework to figure out which guests are more important. The procedure requires measurements and equations that assistance rank occasions

What constitutes a high-esteem web 2.0 occasion and a high-esteem guest will shift contingent upon the kind of website and the idea of its crowd for instance, an internet business retailer should think about reviewed an item slideshow as a critical web 2.0 occasion, in client remarks on blog entries

Answer 2> Obviously Google is the best picked site in view of its mechanical progressions

Google Enables clients to look through the world’s data including site pages, pictures, and recordings. offers exceptional highlights and inquiry innovation. Google manages a greater number of information than some other organization on the planet.